Find Your Next Activation Opportunity
Major seasons, product launches, events, customer initiatives and social causes all create opportunities to engage audiences.
SEASONAL, CULTURAL & TRENDING MOMENTS
Great For:
Carnival, Christmas, Easter, Divali, Valentine’s Day, Mother’s Day, Back-to-School, major sporting moments, international observances and trending cultural moments.
Campaign Objectives:
Drive seasonal sales • Increase brand engagement • Generate leads • Capture customer data • Build awareness • Amplify campaign reach
Possible Approaches:
Seasonal Games • Instant Win • Purchase-to-Win • Quizzes • Predictions • UGC Contests • Referral Campaigns
Product, Brand & Sales Campaigns
Great For:
Product launches, package redesigns, retail pushes, new branches, sampling programmes, sales periods.
Campaign Objectives:
Drive trial • Generate purchase • Capture leads • Educate consumers • Gather feedback
Possible Approaches:
Purchase-to-Win • Instant Win • Product Quiz • Sampling Registration • Interactive Games • Referral Campaigns
Events, Sponsorships & Experiences
Great For:
Conferences, trade shows, festivals, sporting events, sponsored events, expos, roadshows, mall activations and branded experiences.
Campaign Objectives:
Increase attendance • Boost participation • Capture leads • Engage attendees • Support sponsors • Extend event reach • Gather feedback
Possible Approaches:
Event Games • QR Activations • Lead Capture • Voting & Polls • Scavenger Hunts • Predictions • UGC Contests • Surveys • Prize Draws
Customer Engagement, Loyalty & Community
Great For:
Customer appreciation, loyalty initiatives, member engagement, app adoption, referral programmes, repeat-purchase campaigns and ongoing community building.
Campaign Objectives:
Increase retention • Encourage repeat engagement • Grow customer databases • Drive referrals • Strengthen relationships • Reward participation
Possible Approaches:
Loyalty Challenges • Referral Campaigns • Rewards & Instant Wins • Member Quizzes • Customer Surveys • App Engagement Campaigns • Gamified Challenges
Purpose, People & Organizational Engagement
Great For:
CSR initiatives, awareness campaigns, employee engagement, wellness programmes, sustainability efforts, education, internal campaigns and corporate milestones.
Campaign Objectives:
Raise awareness • Increase participation • Educate audiences • Encourage positive action • Gather feedback • Strengthen employee/community engagement
Possible Approaches:
Awareness Quizzes • Pledge Campaigns • Challenges • Employee Games • Surveys & Polls • Educational Activations • Recognition Campaigns • Community Contests