More Than the Technology—When You Need It
KO can provide the digital activation alone, or help bring together the supporting pieces required to make the campaign work.
CAMPAIGN THINKING
We help shape the activation by connecting your objective with the right audience, channels, mechanics and participant experience:
- Define the Objective
- Shape the Direction
- Understand the Audience
- Connect the Channels
- Select the Mechanics
- Plan the Promotion
- Plan for Measurement
CREATIVE SUPPORT
From the campaign interface to supporting promotional assets, we can coordinate the creative needed to make the experience feel cohesive and campaign-ready:
- Campaign Design
- Graphic Design
- Animation
- Copywriting
- Campaign Assets
Physical / Deployment Support
For retail, events, roadshows and other physical deployments, we can help connect the digital experience to the onsite execution:
- Devices
- Printing
- Signage
- Fabrication
- Manpower
- Onsite Setup
Campaign Operations
KO can remain involved throughout the live campaign — helping manage participation, resolve issues and maintain campaign integrity:
- Moderation
- Participant Support
- Response Management
- Winner Verification
- Campaign Controls
- Deployment Support
MEASUREMENT
Campaign data is structured from the start so performance can be monitored during the activation and understood afterwards.
- Live Dashboards
- Participation Metrics
- Conversion Metrics
- Audience Insights
- Channel Insights
- Campaign Reporting
- Actionable Learnings
You Don't Necessarily Need an Agency. You Need the Right Campaign Capability.
If you already have an agency, KO works alongside them. If you don’t, we can assemble the strategic, creative and deployment support your campaign requires - without the overhead of a traditional full-service agency.
KO sits between doing everything yourself and engaging a full agency. Choose the level of support you need, from a straightforward digital activation to a fully supported campaign.